Levi’s

icon’s sell in video

Minco and New Waverly Studios teamed up to produced two sell-in videos for Levi’s.

The brief was to create a captivating video aimed at free spirited 16 - 24 year-olds who love music, having a good time and adventures.

We came up with the concept ‘Get the band back together’ where a group of teenagers from South England go on a trip around town before finally coming back together in to play a gig.

We provided 14 models that fit the brief of young and dynamic, 1 Creative Producer and 2 Assistant Producers to venue scout, organize filming permits, organise filming crews and kit. Produce shoot schedules, call sheets and RAMS.